Bob is the first person on earth to discover the true meaning of all whitetail deer sign, and normal behavioral traits. Bob is not a biologist and has not been trained in any school or university. He learned it all from walking among deer since 1991 when he mastered his own methods. Bob has named his methods for getting close to any deer in daylight while hunting or not, the DOMINANCE IS EVERYTHING® Deer Hunting System.
To Bob there is no easier means for any human to get within 35 yards or less of any deer. Bob teaches those who hire him to train them. He is author of the much hoarded book titled DOMINANCE IS EVERYTHING...To A Monster Whitetail Buck! ©2011 by Bob J. Mercier
In 1991, Bob started studying whitetail deer in Southeast Wisconsin in an area where they could not be hunted. For 6 years Bob hiked into the wood, fields, creek beds, swamps, and up and down hills following live deer, or just following their tracks and other signs, they left, on their last trip through the area. Bob was astonished to learn that deer do not see people. People say, “Hey deer, over here, here I am.” Bob learned from deer that nearly every belief deer hunters have for why deer do what they do is an assumption. We all know that when you assume you are wrong most of the time.